![]() The new campaign brings those people to life as characters that are meant to reflect the kind of low-key, personable people one might meet on a trip to the province. For years, Target’s TV ads have often ended by telling viewers to call people like Seamus or Maggie to get more details about booking a trip. ![]() Outside of social, in February, Newfoundland and Labrador Tourism also launched a “Welcome Desk” campaign. We work to provide insight, information, and inspiration to help us all live more mindfully. It’s a “contained” media buy, Arch explains, primarily leaning into social. Mindful is the voice of the emerging mindfulness meditation community. “We love to do contesting because we love to engage with and to make sure we get physical sets into people’s hands.”Ĭraft is providing influencer support, with Target also handling the buy. “We never went into any of this expecting to contest,” Arch says, but it drives a high amount of engagement. Contactless delivery and your first delivery. Weekly draws are also taking place to win one of 21 limited collector’s editions of the MindSet cards. Get Mindful Magazine delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. The physical cards are be distributed to key influencers and at travel-trade shows, with digital decks tied to a social media contest for a six-day, all expenses paid trip. Mindful is only 19.97 for a 1yr subscription with no automatic renewals - you will never see an unsolicited charge to your credit card or receive bills or. The take time to smell the roses sensibility is reflected in the cards, with reminders including “there’s a reason it’s called fishing, and not catching,” telling visitors about the importance of contemplative reflection, as well as activities they can do that reflect these states of mind. “We are not suddenly a health and wellness brand, but I think everybody in their day-to-day is looking for a bit of a reprieve from the hustle and grind of the city,” Arch maintains. ![]() It isn’t something the brand has articulated this literally, even as it’s been part of the brand’s ambition and it’s a concept he believe has legs beyond this campaign. The ethos is in keeping with the brand’s recent “Leave No Sung Unsung,” campaign, which, as well as highlighting Newfoundland and Labrador’s picturesque beauty, also captures the spirit of the people who live there and their mentality.Īccording to Arch, the campaign hits its core audience, as mindfulness is on-trend and has appeal that spans demographics. Greater Good Magazine: Science-based Insights for a Meaningful Life Articles on a range of topics, including mindfulness. TJ Arch, creative director for the organization’s longstanding agency Target, says that while there are lots of things to do in the province, it recognizes that a vacation is also a great time to slow down and take a deep breath, especially given that a lot of tourism campaigns solely focus on a laundry list of activities that can be done. You’ll also get additional stress reduction ideas. You’ll get a chance to do a short practice that will emphasize the power of thoughts. We’ll also talk about your brain and cover some reasons why your mind adds to your stress and what you can do about it. Celebrating mindfulness, awareness, the benefits of self-actuated mental health, and compassion in all aspects of life. Gillian Marx, media lead at Newfoundland and Labrador Tourism, says that the cards represent a fresh new way to engage with the brand, by giving people a chance to “slow down and imagine themselves here.” You’ll learn and practice a simple mindful technique that takes only 2 minutes. The deck of 42 cards is divided into two categories, “Inspire” and “Imagine.” The “Inspire” cards offer a few words of wisdom from around the province for people to contemplate, while “Imagine” cards are more visual, and make it easy for them to picture themselves exploring the sights and sounds of Newfoundland and Labrador. Want the print version? Click here.Newfoundland and Labrador Tourism is looking to get would-be visitors to connect with the province’s way of being, instead of a check list of vacation activities. ABOUT US Breathe magazine is the original mindfulness mag for a calmer and more relaxed you. Healthy Mind, Healthy Life is essential reading for anyone interested in living a healthier and more fulfilling life. Learn how to let go of self-criticism, open to the fullness of being, and live with more compassionate and open-hearted awareness. Healthy Mind, Healthy Life Mindfulness can sound like it’s a big complicated concept, but it’s actually a simple idea-doing what we can to be present where we are right now-that has a lot of different dimensions, which are explored in the pages of the latest special edition from Mindful. Upon purchase, you will receive a link from which to download your. You will not receive a print copy of this magazine in the mail. ![]() Please note: This is a digital version (PDF) of Special Edition Volume 4: Healthy Mind, Healthy Life. ![]()
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